When you go on a date (like the many who doubtlessly will this February), you’re supposed to make sure everything’s all set right? Only really brave souls would dare take the spontaneous route.
It’s the same with a qualified lead. Only real brave souls in your sales department are willing to go and make an appointment without just raw lead data.
Of course, that’s probably part of the problem nowadays. Going raw with your B2B leads is getting the same trendy rep as organic farming. Unlike the latter though, you’re guaranteed to risk more harm than good if you go on a raw lead.
Don’t be surprised when the sales results are more than just dismal. Why is it so appealing though?
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