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Monthly Archives: July 2015

Data Governance for Appointment Setting

While traditional business processes run on the decision of the owner and the generating profit, most of the widely-distributed business today runs on data governance. This new type of way of the business has recently been implemented with the help of technological awareness of people and entrepreneurs. The volume of information needed to run on a particular business is important no matter how big or Continue reading

Humanizing Marketing methods

Many marketing methods out in the market have already been technologically dependent. Outrun and outwit by technological advancement can be delirious at some point. Marketing methods through technology can be a friend or sometimes and in some ways be a foe.  Technologically speaking the numbers in the traditional marketing has already been Continue reading

Another Wall for Social Marketing

Let’s face it. Almost everyone that uses the internet has an account with the most famous and ever growing social media, Facebook. Yeah. I know right. Almost anyone you know in your life has their own account. Almost everyone in the family too, and because it’s free and there are tons of people you know in the media, we are (at some point) obligated to create our own account and join the surfing social media spree.

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Consumer Privacy vs Cloud Marketing

The announcement of Salesforce for the “next generation” of its Marketing Cloud platform upgrading Journey Builder and Active Audiences has been plotted  later this year.  This Includes the adding of six new partners: Facebook, LiveRamp, LiveIntent, Neustar, Twitter and Viant. The goal of the company is to make “one place to map and optimize journeys that span sales, service, marketing, custom apps and more”.  Because of this expansion of data collection from the consumers, this might shade some gray area on Consumer Privacy.

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Lead acquisition: Responding appropriately

There are ton of leads that you can find in anywhere possible. Once found, you surely have to win them. But many of marketers’ common mistakes are to respond inappropriately towards their concerns.

Anticipating the client’s need is a vital towards marketing. These needs are the reasons why the business is still on the run. But wait there’s more on that.  After anticipating the need of your clients is on how your will respond actively and appropriately. It might be on negative or positive view; you must have a game plan.

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