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Monthly Archives: October 2015

Why Motivations is Important in Choosing Business Partners in B2B Marketing  

 

business motivation

B2B marketing is just like a dating site for business finding its right partners. The job of a B2B marketer isn’t easy when a business client demands so much about its wanted partner. Often, we are like who gave marriage to most business to business relationship there is. We look for a better time and place to make business make out to each other. It sounds like we are a dating app in your phone except we make a thorough verification of our clients, not to mention it is not free. It comes with a price. Continue reading

Think You’re Cut out for Doing Lead Nurturing? See These Questions

questions about lead nurturing

Many B2B marketers will tell you how to do lead nurturing and how to consider lead nurturing in your business. But the truth is that not all will tell you the same thing and that means you have to take time in choosing what kind of lead nurturing is suitable with your leads and prospects. This will help you increase the return of investments as it will take you to the utmost benefits in B2B and B2C marketing.

To start the quiz, let us see how far have you gone in knowing your leads and prospects. This will help us also generate more solutions that will settle the pending questions in lead nurturing.

  1. Do you need a long-term business connections? If you do, then you really need a long term business partners in your industry.
  2. Do you need a short-term business connections? If not, you are not cut out for lead nurturing. You will just be wasting you money, you can choose sales campaign instead.
  3. Do you have a budget for lead nurturing? If yes, then lead nurturing will satisfy your clients in their deals journey
  4. Do you have specification for your type of prospects? If no, there is no need for you to discuss lead nurturing campaign.
  5. Do you have high expectations? If yes, we will warn you about only 4.4% conversion in lead nurturing. That means only 5 can be converted out of 500 prospects.
  6. Can you provide them with such lengths? If no, then lead nurturing can be too tough in your budget and expectations.

These questions may not be what you are expecting, but trust me.  These will clear out whether you need lead nurturing or lead generation alone. So decide now and take it.

Telemarketing: Do Not Try another Introduction Call Until You Do this Task  

 

A simple introduction call is easy but is the most important in B2B marketing. But it may be fatal if one loose the screw in introducing properly a client to their targeted leads. This happens when telemarketers get too lazy in reviewing what is what of the client they are introducing. Often, they end up making a wrong impression on some business owners. To further assist this doing, the team came up with some ideas and tactics to lighten up the reviewers of business profile. The team sets a series of task which will be effective in making a review for business establishments. Continue reading

3 Common Misconceptions about Sales Leads

During lean moths especially from October to December, sales leads are rather a piece of gold dust in the middle of mining. Sales leads during these months are rare found because business owners are preparing their operation, rather than their marketing plan, in the holiday season. Consumers are also busy preparing consecutive holidays and celebration, and winter break deteriorate the ability of business to take partnership with other clients due to the expenses of winter being brought in. Continue reading

How to Make a PRO Content in Marketing

The problem with a site that has so many content is that nobody falls to read or even open it. The clear reason is that the internet’s reliability has been depleted by authoritarians of academic community. The content is some marketing website left unread because many people are afraid they will have to verify whether the fact if real or not. Continue reading

Increase your Marketing efforts like Coca Cola

Exactly how many times have you wondered on how to increase your market? Did it ever cross to your mind that simple step of the way can create a big impact on your marketing efforts? Business starters often ask this question, it always occur to them that marketing is something you have to wait. Continue reading

The Quickest and Easiest Way to Generate Leads

There are a lot of ways to generate lead. From the most common, which is telemarketing up to the most recent lead buying. The continuous expansion of internet lead the digital marketing into multiple channels and so on to the creation of new channels which generate leads. In today’s strategy in b2b marketing, newly formed channels are in to help marketers in finding the right leads for their pipeline. Continue reading

Where Positive Leads are and How to Get It

In B2B marketing, lead generation is a tough job for someone who is looking for a positive prospect who took the bait. This is like finding a needle on a bunch of haystack with only a piece of magnet. Digital marketers have gone through different medium to obtain the right people and their contact. The dilemma of most online researcher is where to look and where to start? Continue reading