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Monthly Archives: November 2015

Spotting Unfit Leads in B2B Marketing  

 

When it comes to lead generation and management, passing off leads is highly different from passing off qualified leads. The most common dilemma for lead generator is the mean to have a clear definition of what is a qualified leads and not just positive leads. Clearly speaking, there is a lot of means to define a positive and qualified leads. The problem is just not all can construct what it would be. Continue reading

5 Common Statements when you have Troubles in your Marketing Department  

 

statements

Ideally, marketing personnel don’t usually come out and voice out want they think. More probably, they made it to such effort to try and hide the message of the results. As a result, it is really difficult to determine if your marketing department is doing well or not. Worse is that you can’t even see and pay attention to the words your employee is saying. Continue reading

How to Win CEO Approval in promoting B2B Marketing

 

The bottom line of every business institution is that the CEO will always be the one to drive the future of their company. For business starters, it is inevitably difficult to decide whether a CEO will say yes or no in approving a third party marketing company. The reason is clear because it might be that the CEO is not too confident in the marketing power and potentials. Continue reading

5 Tips in Keeping your Company from Employee Turnover in B2B Marketing

 

employees

In any industry, keeping excellent staff and having a bit higher turnover of employees can be problematic. Your team rely on each other and watch each other’s back especially in any lead generating process and business proposals in B2B marketing. This makes everybody to move forward and if someone leaves in a sudden, it disrupts the total process. Continue reading

The Sooner You Know SaaS Market: The Better  

 

SaaS Market

Market such physical market requires more time and effort in running things out a little bit. The manpower requires minimum action in order to aggregate the results. In many marketing research, Software as a Service (SaaS) has been growing since 1999 in US. Continue reading

Five Steps to Corporate Identity Design and Development  

 

corporate image

Whether planning a big or small business, corporate identity is always integrated into action. This makes up the totality of the whole business from the CEO up to the utility employees. This is also the summary of the business and its name and what it makes up for. In short, business identity is very critical in establishing good brand in the market. Continue reading