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Monthly Archives: December 2015

Predictive Analytics: Its Benefits in B2B Marketing and Buying Decisions  

Gone in the days when we have to ask the customer if he will buy or not.

B2B marketing in the traditional time only takes a ‘yes’ and a ‘no’ answers from their buyers in order to move down to their sales journey. Once said no, the path lead to trash the lead. Resulting in massive occupancy in gapping the decline of uninterested buyers. Continue reading

Checklists in Becoming Luke Skywalker in B2B Online Marketing

 

Luke Skywalker has been known as the son of the overlord Darth Vader which has been known to be Anakin Skywalker. His potential in harnessing the force is comparable with his father. The only thing left for him is to decide how to use it. That would sound similar with B2B online marketing. It is just like anyone in the marketing industry. The correct path in marketing the online environment must be prepared. Continue reading

The Risks of Paid Media and PPC Ads in B2B Marketing  

 

To speed up the marketing process in B2B marketing, marketers usually sign up with paid ads in LinkedIn, Tweeter or Facebook. This is a very effective strategy in executing inbound marketing. Paid ads and Pay-per-click ads are often the cheapest and the most manageable form of ads in the internet. But many starters are not aware of ad frauds and risks in putting too much money in paid ads. The result can damage the reputation and the investments of businesses. Continue reading

Developing Buyer Persona: It’s Benefits in B2B Marketing  

 

There are a lot of fish in the sea, they say.

Fishing a fish with the right tool would be a piece of cake and much of a patience. Fishing and marketing is likely to be indifferent. Just like looking for a fish in the sea, finding the right person to buy a product seems to go with luck alone. It is like throwing the bait and wait for something whether –big of small, is the kind of traditional marketers would do. Continue reading

Sales Development: A New Way to Fill the Gap between Sales and Marketing  

 

The truth about inbound marketing is –they may be interested, but they are not ready to buy. You may enumerate a couple of interested clients but it hurts you when they don’t seem to answer your message in the next few days or so. This results in frustration for both sales and marketing. Continue reading

Configuring Website’s Viewpoint in Mobile Marketing  

 

configure-mobile-viewport

The internet has been into a drastic change since 2007. From desktop users to portable laptops and then switched to mobile users, the webpage has never been that accessible to anyone. Same goes for the users from digital marketing who has been navigating, scrolling and clicking numerous times using webpages. Continue reading

Why Prices Ending in 9 Effective in Telemarketing  

 

In telemarketing, the impression of a good product may not be enough to capture the buyer’s interest. Having a good and negotiable price can affect the buying decision of the consumer. It impacts as well the value of a good product. If the price is too low then, it delivers a hesitation to the buyer.  Finding the right price to attach to a product or service is an art. Continue reading