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Monthly Archives: April 2016

6 Writing Exercises To Improve Sales Email

Sales email should only possess one characteristic that any sales prospects should get promptly –and that is being concise. It would have been obvious why there are a lot of sales email being blasted are directly sent to the trash folder of the recipient. This maybe because your sales email’s content is too long and your sales prospect don’t have the luxury of time to read it. In drafting a sales email, a sales person should keep in mind the directness and conciseness of his email so that it cannot be wasted. We will be introducing six writing exercise that will help you write a better sales email next time.

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Building Rapport in Sales and Just About Anyone

Building rapport might sound like a construction project, but it’s actually an essential human — and sales — skill. Making a connection other than the business value is much needed in long lasting partnership.

When two people connect, they have a choice. They can stare awkwardly at each other without interaction, or they can start a conversation to get to know each other. Continue reading

Some Features of Courageous Choice in B2B Marketing

Across history and cultures and many marketing era, courage has been regarded as a great virtue because it helps salespeople face their challenges, with an ultimate goal of helping people to change their behavior especially in the course of marketing (Miller, 2000; Sherman, 2005). Courage is an important aspect of positive psychology that allows one to overcome personal limitations and pursue a full life and go beyond what any business can do (Diener, 2012). Continue reading

The Importance of Emotional Branding in B2B Marketing and Advertising

 

Emotions has been a great influence of buying decisions. We don’t really buy unless we need it or because we feel good with it. Emotional value makes us feel good even if we don’t feel the need to buy. Just how iPhone got people into buying them because people will feel rich or cool if they have the latest iPhone with them. Or maybe Steve Jobs got us into thinking that having the latest iPhone will make us feel above anyone. Continue reading

Telemarketing Sales : How To Sell Over The Phone [Infographic]

If you’re not comfortable on the phone, sales probably isn’t the right career for you and it won’t be right for any campaign materials. Even outside sales reps spend a considerable amount of time on the phone in traditional telemarketing with their prospects. Learning how to capture and keep someone’s attention without physically being in their presence is a skill telemarketers in every B2B industry must develop and perfect.

The following infographic from The Gap Partnership covers all the elements of selling over the phone, from pre-call preparation to sales script tips up to face-to-face appointment setting.

When’s the best time to call? Why should salespeople use headsets instead of hand held phones? How long does it take a person to adjust to a new voice? What should you say to end a call? If you have a question about sales call best practices, odds are you’ll find the answers here.

If ever there was an infographic worthy of printing and tacking on your wall, this might be it. Selling over the phone is tricky. This infographic can help.

Telemarketing Sales - How To Sell Over The Phone [Infographic]

B2B Marketing: The BIG 5 in SaaS Business Leads

Software as a service (SaaS), also known as the on-demand model, is changing the way businesses of all sizes and in all industries use software. Based on Web services technologies, these changes are so significant they have been dubbed a “disruptive technology.” As the technologies associated with Web services, Web 2.0, and Office 2.0 mature, they make possible a new business model that requires not just new technologies, but a new approach to business altogether. Continue reading