During lean moths especially from October to December, sales leads are rather a piece of gold dust in the middle of mining. Sales leads during these months are rare found because business owners are preparing their operation, rather than their marketing plan, in the holiday season. Consumers are also busy preparing consecutive holidays and celebration, and winter break deteriorate the ability of business to take partnership with other clients due to the expenses of winter being brought in.
So marketers are struggling then. B2B lead generation are leveraging their way up to finding sales lead. It will take us to the consideration that these marketers will have a misconception about sales leads. So here are three common misconception about sales leads.
- Inquiries are often see as Sales leads. Positive inquiries or just inquiries can be often tag as leads by some marketers. The underlying factor of a prospect taking one-step in the interest towards a service assuming that they are only asking but not interested yet in buying. Positive email replies can be reinforced with relevant message such information campaign and not sales targeting campaign. Being aggressive is good, but it is not applicable all the time.
- There are more Sales leads in data mining. Data mining is just like taking advantage of others information but not utilizing it well. It is said that occupying the needed industry will increase the chance oi finding a positive lead. The result of positive leads can be produced in many ways. There are a lot of factors arresting the attributes of a positive leads.
- Sales Leads determines Sales revenue. Another misconception for business marketers is that, sales leads can improvise the return of investment in a business. The reason behind this is connected to the notion of sales leads being the center of Sales Avenue while it is indeed just a facade of the big structure of business operation.
Looking on how we can see our sales leads can give us the idea on how to manage them. Sales interaction is needed to further assist the combination of sales and marketing plan.