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YouTube and Vimeo Marketing Tips

June 6, 2016

YouTube and Vimeo Marketing Tips. No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C […]

The Inquiry Fulfillment in B2B Lead Generation

May 31, 2016

The Inquiry Fulfillment in B2B Lead Generation. Today, the big news in inquiry fulfillment is the new science of “content marketing,” which is sweeping the B2B marketing world. Understanding that business buyers research the solutions to business problems online, long before they call in a salesperson to help them, marketers create vast libraries of so-called […]

The Call Reluctance in B2B Appointment Setting

May 25, 2016

Call reluctance in B2B marketing, there are many managers and trainers who believe there is such a thing as “call reluctance.” But actually, there isn’t. The company spent many researches in trying to figure out why the people won’t get on the phone to their prospects.

A Future for Business To Business Telemarketing

May 24, 2016

Can business telemarketing continue to work if the volume of calls continues to rise? Wijnand Mes, Marketing Manager for IBM Software Group UK, feels there are problems caused by a more general information overload: ‘We are approaching market information saturation point. Individuals are receiving messages from so many different sources that it becomes impossible to […]

Keywords and Ad Groups Management in B2B Marketing

May 16, 2016

Organize your keywords and ad groups. Keen marketers identify Google AdWords is an indispensable part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can speedily capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the […]

Sales Prospecting Emails and What Should it be?  

May 10, 2016

In B2B marketing, business prospecting mainly done online through email, social media and phone. Business prospecting is very important because it is the one who know what potential could be inclined into its partners. Good prospecting calls for an effective way of knowing and verifying the information from your business prospects. Knowing so would allow […]

Social Media Marketing: Pros and Cons [Infographic]

May 2, 2016

These very days, social media marketing is one of the many channels used by brand companies to connect to their target prospects. But with so many social media networks that are available in the digital realm, how can a marketer choose which will work best for his/her campaign especially if it targets B2B companies.

6 Writing Exercises To Improve Sales Email

April 24, 2016

Sales email should only possess one characteristic that any sales prospects should get promptly –and that is being concise. It would have been obvious why there are a lot of sales email being blasted are directly sent to the trash folder of the recipient. This maybe because your sales email’s content is too long and […]

Building Rapport in Sales and Just About Anyone

April 18, 2016

Building rapport might sound like a construction project, but it’s actually an essential human — and sales — skill. Making a connection other than the business value is much needed in long lasting partnership. When two people connect, they have a choice. They can stare awkwardly at each other without interaction, or they can start […]

Some Features of Courageous Choice in B2B Marketing

April 12, 2016

Across history and cultures and many marketing era, courage has been regarded as a great virtue because it helps salespeople face their challenges, with an ultimate goal of helping people to change their behavior especially in the course of marketing (Miller, 2000; Sherman, 2005). Courage is an important aspect of positive psychology that allows one […]