Across history and cultures and many marketing era, courage has been regarded as a great virtue because it helps salespeople face their challenges, with an ultimate goal of helping people to change their behavior especially in the course of marketing (Miller, 2000; Sherman, 2005). Courage is an important aspect of positive psychology that allows one to overcome personal limitations and pursue a full life and go beyond what any business can do (Diener, 2012). Continue reading
At the point when companies develop rapidly in using multi-channel marketing,with regards to quality at scale. This can be credited to three elements: Communication among different partners turns out to be progressively troublesome, basically in light of the fact that there are a greater amount of them especially in lead nurturing. Continue reading
There are several ways for you to discover the insights you need in multi-channel marketing. You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide B2B marketers with an invaluable, and often free, pool of queries and topics of interest and also used as campaign materials for B2B Engagement.
From our past posts, we talked about how you can make your email marketing campaign more productive through adhering to the KISS principle. And well, there really is a sort of logic behind the brilliance of such an idea. So are you curious as to how the KISS principle, when applied to email marketing campaigns, helps them become more productive? If you are, then keep reading! Continue reading
A day or two ago I distributed an article that recorded eight reasons your B2B sales qualification process presumably sucks and how to settle it.
In any case, why would it be a good idea for you to stress over being better at B2B sales qualifications calls? It turns out there are not kidding outcomes when you’re treating it terribly – like missing share by a mile. Thus, on the off chance that you’re not persuaded that it’s basic to enhance your capacity to recognize and investigate sales opportunities with business prospects, here are 12 significant reasons. Continue reading