Category Archives: content marketing

Building Rapport in Sales and Just About Anyone

Building rapport might sound like a construction project, but it’s actually an essential human — and sales — skill. Making a connection other than the business value is much needed in long lasting partnership.

When two people connect, they have a choice. They can stare awkwardly at each other without interaction, or they can start a conversation to get to know each other. Continue reading

The Importance of Emotional Branding in B2B Marketing and Advertising

 

Emotions has been a great influence of buying decisions. We don’t really buy unless we need it or because we feel good with it. Emotional value makes us feel good even if we don’t feel the need to buy. Just how iPhone got people into buying them because people will feel rich or cool if they have the latest iPhone with them. Or maybe Steve Jobs got us into thinking that having the latest iPhone will make us feel above anyone. Continue reading

Lead Management Plan that works best with “Hot Business Leads”

Nurturing campaigns without doubt, are the action plans needed to execute whenever we catch some business leads. They serve as a polisher of the gems found in the electronic mining. That sounds so metaphoric when we say we need to manage efficiently our contact and business leads. The point of lead nurturing campaigns is to make the most out of the resource to make our leads into sales. Competitions are tough but we ensure that we do our best.

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Nailing the Real Closed Sales in B2B Marketing  

As of this moment, you are still in the line of figuring out whether or not your prospect needs your help, you might need your prospect to acknowledge that they must have the needs, goals and a frustrating challenge they need to get rid of. If you can make them open this up, they can grab the consequences of failure and embrace the positive implication of success.

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Predictive Analytics: Its Benefits in B2B Marketing and Buying Decisions  

Gone in the days when we have to ask the customer if he will buy or not.

B2B marketing in the traditional time only takes a ‘yes’ and a ‘no’ answers from their buyers in order to move down to their sales journey. Once said no, the path lead to trash the lead. Resulting in massive occupancy in gapping the decline of uninterested buyers. Continue reading

Checklists in Becoming Luke Skywalker in B2B Online Marketing

 

Luke Skywalker has been known as the son of the overlord Darth Vader which has been known to be Anakin Skywalker. His potential in harnessing the force is comparable with his father. The only thing left for him is to decide how to use it. That would sound similar with B2B online marketing. It is just like anyone in the marketing industry. The correct path in marketing the online environment must be prepared. Continue reading

The Risks of Paid Media and PPC Ads in B2B Marketing  

 

To speed up the marketing process in B2B marketing, marketers usually sign up with paid ads in LinkedIn, Tweeter or Facebook. This is a very effective strategy in executing inbound marketing. Paid ads and Pay-per-click ads are often the cheapest and the most manageable form of ads in the internet. But many starters are not aware of ad frauds and risks in putting too much money in paid ads. The result can damage the reputation and the investments of businesses. Continue reading

Developing Buyer Persona: It’s Benefits in B2B Marketing  

 

There are a lot of fish in the sea, they say.

Fishing a fish with the right tool would be a piece of cake and much of a patience. Fishing and marketing is likely to be indifferent. Just like looking for a fish in the sea, finding the right person to buy a product seems to go with luck alone. It is like throwing the bait and wait for something whether –big of small, is the kind of traditional marketers would do. Continue reading

Sales Development: A New Way to Fill the Gap between Sales and Marketing  

 

The truth about inbound marketing is –they may be interested, but they are not ready to buy. You may enumerate a couple of interested clients but it hurts you when they don’t seem to answer your message in the next few days or so. This results in frustration for both sales and marketing. Continue reading

5 Common Statements when you have Troubles in your Marketing Department  

 

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Ideally, marketing personnel don’t usually come out and voice out want they think. More probably, they made it to such effort to try and hide the message of the results. As a result, it is really difficult to determine if your marketing department is doing well or not. Worse is that you can’t even see and pay attention to the words your employee is saying. Continue reading