Category Archives: Market Research

Keywords and Ad Groups Management in B2B Marketing

Organize your keywords and ad groups. Keen marketers identify Google AdWords is an indispensable part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can speedily capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach. Continue reading

5 Successful Ways in Lead Management That you probably aren’t using

Lead management is the capacity to catch, react, and oversee approaching leads. At the point when investing so much energy and cash on making the ideal campaign, you need to ensure you have various best practices set up to deal with your leads all through the whole lifecycle. Sadly, numerous B2B marketers don’t utilize plainly characterized lead management hones. What’s more, when you don’t have forms set up, you destroy diminished ROI, a flawed deals pipe, and poor associations with leads and B2B prospects. Continue reading

Measuring your Team’s Sales Performance in B2B marketing: A Qualitative Guide

There are a lot of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they are made of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you identify if your sales reps have actually improved?

“Excellent performance” goes beyond quota fulfillment. It’s a combination of factors, and you’ll have to take in multiple data points and more substantive assessments to evaluate whether your salespeople are performing good or bad. Continue reading

Lead Management Plan that works best with “Hot Business Leads”

Nurturing campaigns without doubt, are the action plans needed to execute whenever we catch some business leads. They serve as a polisher of the gems found in the electronic mining. That sounds so metaphoric when we say we need to manage efficiently our contact and business leads. The point of lead nurturing campaigns is to make the most out of the resource to make our leads into sales. Competitions are tough but we ensure that we do our best.

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Piggyback Riding: One way to Increase Online Awareness  

 

Starting industry are struggling when it comes to the launch of their company website and online resources. This happen when there is only a few connections from their online management system and because of that, the digital office of the company cannot be looked up. This is the real difficulty of many small to medium scale and starting. Continue reading

Predictive Analytics: Its Benefits in B2B Marketing and Buying Decisions  

Gone in the days when we have to ask the customer if he will buy or not.

B2B marketing in the traditional time only takes a ‘yes’ and a ‘no’ answers from their buyers in order to move down to their sales journey. Once said no, the path lead to trash the lead. Resulting in massive occupancy in gapping the decline of uninterested buyers. Continue reading

Why Prices Ending in 9 Effective in Telemarketing  

 

In telemarketing, the impression of a good product may not be enough to capture the buyer’s interest. Having a good and negotiable price can affect the buying decision of the consumer. It impacts as well the value of a good product. If the price is too low then, it delivers a hesitation to the buyer.  Finding the right price to attach to a product or service is an art. Continue reading

How to Win CEO Approval in promoting B2B Marketing

 

The bottom line of every business institution is that the CEO will always be the one to drive the future of their company. For business starters, it is inevitably difficult to decide whether a CEO will say yes or no in approving a third party marketing company. The reason is clear because it might be that the CEO is not too confident in the marketing power and potentials. Continue reading

5 Tips in Keeping your Company from Employee Turnover in B2B Marketing

 

employees

In any industry, keeping excellent staff and having a bit higher turnover of employees can be problematic. Your team rely on each other and watch each other’s back especially in any lead generating process and business proposals in B2B marketing. This makes everybody to move forward and if someone leaves in a sudden, it disrupts the total process. Continue reading

The Sooner You Know SaaS Market: The Better  

 

SaaS Market

Market such physical market requires more time and effort in running things out a little bit. The manpower requires minimum action in order to aggregate the results. In many marketing research, Software as a Service (SaaS) has been growing since 1999 in US. Continue reading