Category Archives: Market Research

Five Steps to Corporate Identity Design and Development  

 

corporate image

Whether planning a big or small business, corporate identity is always integrated into action. This makes up the totality of the whole business from the CEO up to the utility employees. This is also the summary of the business and its name and what it makes up for. In short, business identity is very critical in establishing good brand in the market. Continue reading

Why Motivations is Important in Choosing Business Partners in B2B Marketing  

 

business motivation

B2B marketing is just like a dating site for business finding its right partners. The job of a B2B marketer isn’t easy when a business client demands so much about its wanted partner. Often, we are like who gave marriage to most business to business relationship there is. We look for a better time and place to make business make out to each other. It sounds like we are a dating app in your phone except we make a thorough verification of our clients, not to mention it is not free. It comes with a price. Continue reading

Telemarketing: Do Not Try another Introduction Call Until You Do this Task  

 

A simple introduction call is easy but is the most important in B2B marketing. But it may be fatal if one loose the screw in introducing properly a client to their targeted leads. This happens when telemarketers get too lazy in reviewing what is what of the client they are introducing. Often, they end up making a wrong impression on some business owners. To further assist this doing, the team came up with some ideas and tactics to lighten up the reviewers of business profile. The team sets a series of task which will be effective in making a review for business establishments. Continue reading

3 Common Misconceptions about Sales Leads

During lean moths especially from October to December, sales leads are rather a piece of gold dust in the middle of mining. Sales leads during these months are rare found because business owners are preparing their operation, rather than their marketing plan, in the holiday season. Consumers are also busy preparing consecutive holidays and celebration, and winter break deteriorate the ability of business to take partnership with other clients due to the expenses of winter being brought in. Continue reading

How to Make a PRO Content in Marketing

The problem with a site that has so many content is that nobody falls to read or even open it. The clear reason is that the internet’s reliability has been depleted by authoritarians of academic community. The content is some marketing website left unread because many people are afraid they will have to verify whether the fact if real or not. Continue reading

Where Positive Leads are and How to Get It

In B2B marketing, lead generation is a tough job for someone who is looking for a positive prospect who took the bait. This is like finding a needle on a bunch of haystack with only a piece of magnet. Digital marketers have gone through different medium to obtain the right people and their contact. The dilemma of most online researcher is where to look and where to start? Continue reading

Common Errors in Collecting Email Contacts

One phase described in the four quadrants of email marketing by Daniel Fagella is collecting. This can be looked as email acquisition or email researching. The aim of this phase is to acquire as much as possible right leads and this can be begin with the immediate communication using the right method and the right pace. Optimization of this phase means improving lead flow from given sources. Continue reading

When Inaccurate Data invades your Records

B2B marketing most precious too is their database, in which records of raw and qualified clients are stored. This record holds the bread and butter of the business. Without this, the business would fall down and immediately succumb in oblivion. Data analysts are the ones who basically manage this tough records and safe keep it from inaccurate information as much as possible. The work is tough, according to most of these analyst which by the way one of our It personnel will be resigning this week. Continue reading

Humanizing Marketing methods

Many marketing methods out in the market have already been technologically dependent. Outrun and outwit by technological advancement can be delirious at some point. Marketing methods through technology can be a friend or sometimes and in some ways be a foe.  Technologically speaking the numbers in the traditional marketing has already been Continue reading

Another Wall for Social Marketing

Let’s face it. Almost everyone that uses the internet has an account with the most famous and ever growing social media, Facebook. Yeah. I know right. Almost anyone you know in your life has their own account. Almost everyone in the family too, and because it’s free and there are tons of people you know in the media, we are (at some point) obligated to create our own account and join the surfing social media spree.

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