Organize your keywords and ad groups. Keen marketers identify Google AdWords is an indispensable part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can speedily capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach. Continue reading
Software as a service (SaaS), also known as the on-demand model, is changing the way businesses of all sizes and in all industries use software. Based on Web services technologies, these changes are so significant they have been dubbed a “disruptive technology.” As the technologies associated with Web services, Web 2.0, and Office 2.0 mature, they make possible a new business model that requires not just new technologies, but a new approach to business altogether. Continue reading
There are a lot of resources out there that promise to make your sales reps better, faster, and stronger. Ultimately, they are made of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.
But when it’s all said and done, how do you identify if your sales reps have actually improved?
“Excellent performance” goes beyond quota fulfillment. It’s a combination of factors, and you’ll have to take in multiple data points and more substantive assessments to evaluate whether your salespeople are performing good or bad. Continue reading
If I tell you to dig a hole in your backyard. You would probably think it would be very easy except for the part you won’t be able to use a shovel but instead all you can hold is a spoon.
Sounds easy, right?
The job that once seemed so cake now feels like a hell of a job. Continue reading
Starting industry are struggling when it comes to the launch of their company website and online resources. This happen when there is only a few connections from their online management system and because of that, the digital office of the company cannot be looked up. This is the real difficulty of many small to medium scale and starting. Continue reading
In telemarketing, the impression of a good product may not be enough to capture the buyer’s interest. Having a good and negotiable price can affect the buying decision of the consumer. It impacts as well the value of a good product. If the price is too low then, it delivers a hesitation to the buyer. Finding the right price to attach to a product or service is an art. Continue reading
Ideally, marketing personnel don’t usually come out and voice out want they think. More probably, they made it to such effort to try and hide the message of the results. As a result, it is really difficult to determine if your marketing department is doing well or not. Worse is that you can’t even see and pay attention to the words your employee is saying. Continue reading
Whether planning a big or small business, corporate identity is always integrated into action. This makes up the totality of the whole business from the CEO up to the utility employees. This is also the summary of the business and its name and what it makes up for. In short, business identity is very critical in establishing good brand in the market. Continue reading