Category Archives: sales and marketing

Social Media Marketing: Pros and Cons [Infographic]

These very days, social media marketing is one of the many channels used by brand companies to connect to their target prospects. But with so many social media networks that are available in the digital realm, how can a marketer choose which will work best for his/her campaign especially if it targets B2B companies. Continue reading

Telemarketing Sales : How To Sell Over The Phone [Infographic]

If you’re not comfortable on the phone, sales probably isn’t the right career for you and it won’t be right for any campaign materials. Even outside sales reps spend a considerable amount of time on the phone in traditional telemarketing with their prospects. Learning how to capture and keep someone’s attention without physically being in their presence is a skill telemarketers in every B2B industry must develop and perfect.

The following infographic from The Gap Partnership covers all the elements of selling over the phone, from pre-call preparation to sales script tips up to face-to-face appointment setting.

When’s the best time to call? Why should salespeople use headsets instead of hand held phones? How long does it take a person to adjust to a new voice? What should you say to end a call? If you have a question about sales call best practices, odds are you’ll find the answers here.

If ever there was an infographic worthy of printing and tacking on your wall, this might be it. Selling over the phone is tricky. This infographic can help.

Telemarketing Sales - How To Sell Over The Phone [Infographic]

Measuring your Team’s Sales Performance in B2B marketing: A Qualitative Guide

There are a lot of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they are made of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you identify if your sales reps have actually improved?

“Excellent performance” goes beyond quota fulfillment. It’s a combination of factors, and you’ll have to take in multiple data points and more substantive assessments to evaluate whether your salespeople are performing good or bad. Continue reading

Have you asked you Sales Reps what they need? Here are some tips.

Have you asked you Sales Reps what they need

If I tell you to dig a hole in your backyard. You would probably think it would be very easy except for the part you won’t be able to use a shovel but instead all you can hold is a spoon.

Sounds easy, right?

The job that once seemed so cake now feels like a hell of a job. Continue reading

Developing Buyer Persona: It’s Benefits in B2B Marketing  

 

There are a lot of fish in the sea, they say.

Fishing a fish with the right tool would be a piece of cake and much of a patience. Fishing and marketing is likely to be indifferent. Just like looking for a fish in the sea, finding the right person to buy a product seems to go with luck alone. It is like throwing the bait and wait for something whether –big of small, is the kind of traditional marketers would do. Continue reading

Sales Development: A New Way to Fill the Gap between Sales and Marketing  

 

The truth about inbound marketing is –they may be interested, but they are not ready to buy. You may enumerate a couple of interested clients but it hurts you when they don’t seem to answer your message in the next few days or so. This results in frustration for both sales and marketing. Continue reading