Category Archives: social media marketing

Social Media Marketing: Pros and Cons [Infographic]

These very days, social media marketing is one of the many channels used by brand companies to connect to their target prospects. But with so many social media networks that are available in the digital realm, how can a marketer choose which will work best for his/her campaign especially if it targets B2B companies. Continue reading

The Schedule of a typical Social Media Manager

It’s common for us to know what social media looks from the outside –hashtags from Twitter, Facebook ads, viral videos, and a lot of selfies. But what do Social Media Manager have in their schedules? Guest: we do a lot more than you could ever imagine than just getting paid by a post and tweet. In line with this, we would like to share a bit of our daily schedule and some tips with it. Continue reading

Piggyback Riding: One way to Increase Online Awareness  

 

Starting industry are struggling when it comes to the launch of their company website and online resources. This happen when there is only a few connections from their online management system and because of that, the digital office of the company cannot be looked up. This is the real difficulty of many small to medium scale and starting. Continue reading

Think You’re Cut out for Doing Lead Nurturing? See These Questions

questions about lead nurturing

Many B2B marketers will tell you how to do lead nurturing and how to consider lead nurturing in your business. But the truth is that not all will tell you the same thing and that means you have to take time in choosing what kind of lead nurturing is suitable with your leads and prospects. This will help you increase the return of investments as it will take you to the utmost benefits in B2B and B2C marketing.

To start the quiz, let us see how far have you gone in knowing your leads and prospects. This will help us also generate more solutions that will settle the pending questions in lead nurturing.

  1. Do you need a long-term business connections? If you do, then you really need a long term business partners in your industry.
  2. Do you need a short-term business connections? If not, you are not cut out for lead nurturing. You will just be wasting you money, you can choose sales campaign instead.
  3. Do you have a budget for lead nurturing? If yes, then lead nurturing will satisfy your clients in their deals journey
  4. Do you have specification for your type of prospects? If no, there is no need for you to discuss lead nurturing campaign.
  5. Do you have high expectations? If yes, we will warn you about only 4.4% conversion in lead nurturing. That means only 5 can be converted out of 500 prospects.
  6. Can you provide them with such lengths? If no, then lead nurturing can be too tough in your budget and expectations.

These questions may not be what you are expecting, but trust me.  These will clear out whether you need lead nurturing or lead generation alone. So decide now and take it.

3 Common Misconceptions about Sales Leads

During lean moths especially from October to December, sales leads are rather a piece of gold dust in the middle of mining. Sales leads during these months are rare found because business owners are preparing their operation, rather than their marketing plan, in the holiday season. Consumers are also busy preparing consecutive holidays and celebration, and winter break deteriorate the ability of business to take partnership with other clients due to the expenses of winter being brought in. Continue reading

How to Make a PRO Content in Marketing

The problem with a site that has so many content is that nobody falls to read or even open it. The clear reason is that the internet’s reliability has been depleted by authoritarians of academic community. The content is some marketing website left unread because many people are afraid they will have to verify whether the fact if real or not. Continue reading

Increase your Marketing efforts like Coca Cola

Exactly how many times have you wondered on how to increase your market? Did it ever cross to your mind that simple step of the way can create a big impact on your marketing efforts? Business starters often ask this question, it always occur to them that marketing is something you have to wait. Continue reading

Health Leads: Keeping Prospect Alive

Recently report says that frequent watching of TV shows may lead to premature death, cancer or health related problems. It’s October once again and hot featured TV shows are waiting to be aired. But this may not be good for those couch potatoes who just sit around all day. For health leads, this may be a rare season to find new insurance that covers these type of situation. Continue reading

Social Proofing in your Website

Do you know how many active website in the internet? Well, it’s just about 644 million. Just an easy number to compete with all other 65 million trusted website. But that does not end well though. In marketing, your website is as good as your company image in the cyber world. Having a very nice looking and credible image towards your visitors will make a great impression for your company. This has been proven in surveys and in the approval of the masses. Continue reading

Referrals for Email Marketing

Never underestimate the ability of smaller email let owners or small business starters. They are the keys for your marketing career. They hold the potential of lead generating scheme in email building list. They can manufacture fresh leads that you haven’t come across with. But how exactly? Someone with a small list is far more likely to accept your offer. So simply grab the chance and after then you can simply ask them of a qualified leads you have been searching for.

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