These very days, social media marketing is one of the many channels used by brand companies to connect to their target prospects. But with so many social media networks that are available in the digital realm, how can a marketer choose which will work best for his/her campaign especially if it targets B2B companies.
B2B companies have begun using social networking sites to connect to their customers. This allow them to reach as well potential business partners, converting them into prospect and closing their deal. Since the social media is a replica of the physical environment, it is not really that complicated to locate real people in the virtual world. But the dilemma gives us that, under this social media sites, there are too many of them today. One may found himself using most of it.
It’s never a one-medium-fits-all solution. It’s too complicated to put them under one roof.
For instance, current research have showed that teenagers and millennials are moving away from Facebook and into other social media sites like Instagram and Snapchat. With that input, targeting teenagers will have to take focus your resources on building stronger presence on those networks.
For us to learn more about each social media network’s strengths and weaknesses, check this infographic below from Visage. It’ll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Studying these can help you create and publish the most engaging content possible on the networks that work for you.