Tag Archives: b2b lead generator

How to Qualify Someone as a Business Lead?

As we now know, a business lead is an organization who has indicated interest in your company’s product or service. Now, let’s talk about the ways in which someone can actually show that interest. Continue reading

Nailing the Real Closed Sales in B2B Marketing  

As of this moment, you are still in the line of figuring out whether or not your prospect needs your help, you might need your prospect to acknowledge that they must have the needs, goals and a frustrating challenge they need to get rid of. If you can make them open this up, they can grab the consequences of failure and embrace the positive implication of success.

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Piggyback Riding: One way to Increase Online Awareness  


Starting industry are struggling when it comes to the launch of their company website and online resources. This happen when there is only a few connections from their online management system and because of that, the digital office of the company cannot be looked up. This is the real difficulty of many small to medium scale and starting. Continue reading

Predictive Analytics: Its Benefits in B2B Marketing and Buying Decisions  

Gone in the days when we have to ask the customer if he will buy or not.

B2B marketing in the traditional time only takes a ‘yes’ and a ‘no’ answers from their buyers in order to move down to their sales journey. Once said no, the path lead to trash the lead. Resulting in massive occupancy in gapping the decline of uninterested buyers. Continue reading

Checklists in Becoming Luke Skywalker in B2B Online Marketing


Luke Skywalker has been known as the son of the overlord Darth Vader which has been known to be Anakin Skywalker. His potential in harnessing the force is comparable with his father. The only thing left for him is to decide how to use it. That would sound similar with B2B online marketing. It is just like anyone in the marketing industry. The correct path in marketing the online environment must be prepared. Continue reading

Developing Buyer Persona: It’s Benefits in B2B Marketing  


There are a lot of fish in the sea, they say.

Fishing a fish with the right tool would be a piece of cake and much of a patience. Fishing and marketing is likely to be indifferent. Just like looking for a fish in the sea, finding the right person to buy a product seems to go with luck alone. It is like throwing the bait and wait for something whether –big of small, is the kind of traditional marketers would do. Continue reading

Sales Development: A New Way to Fill the Gap between Sales and Marketing  


The truth about inbound marketing is –they may be interested, but they are not ready to buy. You may enumerate a couple of interested clients but it hurts you when they don’t seem to answer your message in the next few days or so. This results in frustration for both sales and marketing. Continue reading

Configuring Website’s Viewpoint in Mobile Marketing  



The internet has been into a drastic change since 2007. From desktop users to portable laptops and then switched to mobile users, the webpage has never been that accessible to anyone. Same goes for the users from digital marketing who has been navigating, scrolling and clicking numerous times using webpages. Continue reading

Spotting Unfit Leads in B2B Marketing  


When it comes to lead generation and management, passing off leads is highly different from passing off qualified leads. The most common dilemma for lead generator is the mean to have a clear definition of what is a qualified leads and not just positive leads. Clearly speaking, there is a lot of means to define a positive and qualified leads. The problem is just not all can construct what it would be. Continue reading

5 Common Statements when you have Troubles in your Marketing Department  



Ideally, marketing personnel don’t usually come out and voice out want they think. More probably, they made it to such effort to try and hide the message of the results. As a result, it is really difficult to determine if your marketing department is doing well or not. Worse is that you can’t even see and pay attention to the words your employee is saying. Continue reading