The Inquiry Fulfillment in B2B Lead Generation. Today, the big news in inquiry fulfillment is the new science of “content marketing,” which is sweeping the B2B marketing world. Understanding that business buyers research the solutions to business problems online, long before they call in a salesperson to help them, marketers create vast libraries of so-called “content assets.” These are available to educate and inform customers and prospects, and to demonstrate thought leadership among influential parties in their particular fields. Continue reading
Call reluctance in B2B marketing, there are many managers and trainers who believe there is such a thing as “call reluctance.” But actually, there isn’t. The company spent many researches in trying to figure out why the people won’t get on the phone to their prospects. Continue reading
These very days, social media marketing is one of the many channels used by brand companies to connect to their target prospects. But with so many social media networks that are available in the digital realm, how can a marketer choose which will work best for his/her campaign especially if it targets B2B companies. Continue reading
Building rapport might sound like a construction project, but it’s actually an essential human — and sales — skill. Making a connection other than the business value is much needed in long lasting partnership.
When two people connect, they have a choice. They can stare awkwardly at each other without interaction, or they can start a conversation to get to know each other. Continue reading
Emotions has been a great influence of buying decisions. We don’t really buy unless we need it or because we feel good with it. Emotional value makes us feel good even if we don’t feel the need to buy. Just how iPhone got people into buying them because people will feel rich or cool if they have the latest iPhone with them. Or maybe Steve Jobs got us into thinking that having the latest iPhone will make us feel above anyone. Continue reading
As of this moment, you are still in the line of figuring out whether or not your prospect needs your help, you might need your prospect to acknowledge that they must have the needs, goals and a frustrating challenge they need to get rid of. If you can make them open this up, they can grab the consequences of failure and embrace the positive implication of success.
Gone in the days when we have to ask the customer if he will buy or not.
B2B marketing in the traditional time only takes a ‘yes’ and a ‘no’ answers from their buyers in order to move down to their sales journey. Once said no, the path lead to trash the lead. Resulting in massive occupancy in gapping the decline of uninterested buyers. Continue reading
Luke Skywalker has been known as the son of the overlord Darth Vader which has been known to be Anakin Skywalker. His potential in harnessing the force is comparable with his father. The only thing left for him is to decide how to use it. That would sound similar with B2B online marketing. It is just like anyone in the marketing industry. The correct path in marketing the online environment must be prepared. Continue reading
To speed up the marketing process in B2B marketing, marketers usually sign up with paid ads in LinkedIn, Tweeter or Facebook. This is a very effective strategy in executing inbound marketing. Paid ads and Pay-per-click ads are often the cheapest and the most manageable form of ads in the internet. But many starters are not aware of ad frauds and risks in putting too much money in paid ads. The result can damage the reputation and the investments of businesses. Continue reading