Tag Archives: lead generator

Measuring your Team’s Sales Performance in B2B marketing: A Qualitative Guide

There are a lot of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they are made of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you identify if your sales reps have actually improved?

“Excellent performance” goes beyond quota fulfillment. It’s a combination of factors, and you’ll have to take in multiple data points and more substantive assessments to evaluate whether your salespeople are performing good or bad. Continue reading

Checklists in Becoming Luke Skywalker in B2B Online Marketing

 

Luke Skywalker has been known as the son of the overlord Darth Vader which has been known to be Anakin Skywalker. His potential in harnessing the force is comparable with his father. The only thing left for him is to decide how to use it. That would sound similar with B2B online marketing. It is just like anyone in the marketing industry. The correct path in marketing the online environment must be prepared. Continue reading

The Sooner You Know SaaS Market: The Better  

 

SaaS Market

Market such physical market requires more time and effort in running things out a little bit. The manpower requires minimum action in order to aggregate the results. In many marketing research, Software as a Service (SaaS) has been growing since 1999 in US. Continue reading

How to Make a PRO Content in Marketing

The problem with a site that has so many content is that nobody falls to read or even open it. The clear reason is that the internet’s reliability has been depleted by authoritarians of academic community. The content is some marketing website left unread because many people are afraid they will have to verify whether the fact if real or not. Continue reading

The Quickest and Easiest Way to Generate Leads

There are a lot of ways to generate lead. From the most common, which is telemarketing up to the most recent lead buying. The continuous expansion of internet lead the digital marketing into multiple channels and so on to the creation of new channels which generate leads. In today’s strategy in b2b marketing, newly formed channels are in to help marketers in finding the right leads for their pipeline. Continue reading

Where Positive Leads are and How to Get It

In B2B marketing, lead generation is a tough job for someone who is looking for a positive prospect who took the bait. This is like finding a needle on a bunch of haystack with only a piece of magnet. Digital marketers have gone through different medium to obtain the right people and their contact. The dilemma of most online researcher is where to look and where to start? Continue reading

Social Proofing in your Website

Do you know how many active website in the internet? Well, it’s just about 644 million. Just an easy number to compete with all other 65 million trusted website. But that does not end well though. In marketing, your website is as good as your company image in the cyber world. Having a very nice looking and credible image towards your visitors will make a great impression for your company. This has been proven in surveys and in the approval of the masses. Continue reading

You’re Always Responsible for Your B2B Leads, Even When Outsourcing

Outsourcing a lead generation company for a stock of quality B2B leads isn’t the same as outsourcing the responsibility of keeping those leads safe. At best, you only share that responsibility. You’re not giving it away to a third party even if they wanted you to.

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Don’t be Too Snarky When Qualifying Sales Leads

Some salespeople can be downright snarky when they look at supposedly ‘bad’ sales leads wave them off as time-wasters. Usually the complaints commonly fall within the range between “We don’t have this.” to “Do marketers even listen to our own customers?”

But as dismissive as they all sound, don’t think this is good behavior worth emulating. There’s a lot of self-examination required before you can really call yourself qualified enough to be snarky with your leads. Continue reading