YouTube and Vimeo Marketing Tips. No content marketing strategy is complete without a strong social media strategy. As Jay Baer says, social media is the fuel to set your content on fire. According to 2013 research from CMI and MarketingProfs, B2B marketers use an average of five social media channels to distribute content, whereas B2C marketers use four. Whether you’re just getting started with social media or looking to fine-tune your plan, this guide is for your YouTube and Vimeo Marketing. Continue reading
Call reluctance in B2B marketing, there are many managers and trainers who believe there is such a thing as “call reluctance.” But actually, there isn’t. The company spent many researches in trying to figure out why the people won’t get on the phone to their prospects. Continue reading
Organize your keywords and ad groups. Keen marketers identify Google AdWords is an indispensable part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can speedily capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach. Continue reading
In B2B marketing, business prospecting mainly done online through email, social media and phone. Business prospecting is very important because it is the one who know what potential could be inclined into its partners. Good prospecting calls for an effective way of knowing and verifying the information from your business prospects. Knowing so would allow to funnel down good partners and integrate measurable results in your marketing emails.
These very days, social media marketing is one of the many channels used by brand companies to connect to their target prospects. But with so many social media networks that are available in the digital realm, how can a marketer choose which will work best for his/her campaign especially if it targets B2B companies. Continue reading
Sales email should only possess one characteristic that any sales prospects should get promptly –and that is being concise. It would have been obvious why there are a lot of sales email being blasted are directly sent to the trash folder of the recipient. This maybe because your sales email’s content is too long and your sales prospect don’t have the luxury of time to read it. In drafting a sales email, a sales person should keep in mind the directness and conciseness of his email so that it cannot be wasted. We will be introducing six writing exercise that will help you write a better sales email next time.
If you’re not comfortable on the phone, sales probably isn’t the right career for you and it won’t be right for any campaign materials. Even outside sales reps spend a considerable amount of time on the phone in traditional telemarketing with their prospects. Learning how to capture and keep someone’s attention without physically being in their presence is a skill telemarketers in every B2B industry must develop and perfect.
When’s the best time to call? Why should salespeople use headsets instead of hand held phones? How long does it take a person to adjust to a new voice? What should you say to end a call? If you have a question about sales call best practices, odds are you’ll find the answers here.
If ever there was an infographic worthy of printing and tacking on your wall, this might be it. Selling over the phone is tricky. This infographic can help.
There are several ways for you to discover the insights you need in multi-channel marketing. You can evaluate your data or survey existing customers to figure out what your target audience needs or you can go to the places where they’re already sharing this information—community forums. Community forums are one of the best (and most commonly overlooked) channels that provide B2B marketers with an invaluable, and often free, pool of queries and topics of interest and also used as campaign materials for B2B Engagement.
A day or two ago I distributed an article that recorded eight reasons your B2B sales qualification process presumably sucks and how to settle it.
In any case, why would it be a good idea for you to stress over being better at B2B sales qualifications calls? It turns out there are not kidding outcomes when you’re treating it terribly – like missing share by a mile. Thus, on the off chance that you’re not persuaded that it’s basic to enhance your capacity to recognize and investigate sales opportunities with business prospects, here are 12 significant reasons. Continue reading
There are a lot of resources out there that promise to make your sales reps better, faster, and stronger. Ultimately, they are made of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.
But when it’s all said and done, how do you identify if your sales reps have actually improved?
“Excellent performance” goes beyond quota fulfillment. It’s a combination of factors, and you’ll have to take in multiple data points and more substantive assessments to evaluate whether your salespeople are performing good or bad. Continue reading