Timing can be such a difficult feat for most. But timing can also be that winning move for a football player to score a goal, for a boxer to knock-out his opponent, even for a salesperson to get a response from a prospect.
Often wonder why the emails you send hardly get a response? There could be numerous answers to that, but why not start with the easiest to solve: schedule the delivery of your emails. GetResponse states that the specific schedule of sending emails to your prospect can boost the chance of getting a response than just randomly setting a time.
Best times to send an email would be between 8a.m. – 10a.m and 3 p.m. – 4p.m.
Other aspects of course, should also be taken into consideration. These include time zone differences and your own prospect’s daily routine. Adjust those elements well and you can expect an increase on the open rates of your emails.
Another thing would be the time you cold call your B2B leads. It has been known a fact that cold calling has its downgrades, though despite that it continues to be a popular and effective technique for lead generation.
Best times to cold call are around 8:00-10:00a.m. and 4:00-5:00p.m.
This is in accordance to the research done by InsideSales.com and Kellogg School of Business. Instead of frustrating yourself with unanswered calls or pull your hair with the number of times you’ve been told to call back in another hour so, why not take these hours to consideration?
Timing is something not to be overlooked, especially when they do play a big role to your success. Of course, these statistics differ depending on your other approaches to generate your leads, acknowledging the fact that every prospect reacts differently to such approaches.
Then again, scheduled or not, it would most definitely not get you to an instant qualified lead. However, it also doesn’t hurt to treat these numbers more than just how they look.