Category Archives: Analytics

Measuring your Team’s Sales Performance in B2B marketing: A Qualitative Guide

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There are a lot of resources out there that promise to make your sales reps better, faster, and stronger.  Ultimately, they are made of tips and tricks, call scripts, subject line suggestions, and more. We know that a lot of you read this article and share it with your teams.

But when it’s all said and done, how do you identify if your sales reps have actually improved?

“Excellent performance” goes beyond quota fulfillment. It’s a combination of factors, and you’ll have to take in multiple data points and more substantive assessments to evaluate whether your salespeople are performing good or bad. Continue reading →

Predictive Analytics: Its Benefits in B2B Marketing and Buying Decisions  

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Gone in the days when we have to ask the customer if he will buy or not.

B2B marketing in the traditional time only takes a ‘yes’ and a ‘no’ answers from their buyers in order to move down to their sales journey. Once said no, the path lead to trash the lead. Resulting in massive occupancy in gapping the decline of uninterested buyers. Continue reading →

Five Steps to Corporate Identity Design and Development  

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corporate image

Whether planning a big or small business, corporate identity is always integrated into action. This makes up the totality of the whole business from the CEO up to the utility employees. This is also the summary of the business and its name and what it makes up for. In short, business identity is very critical in establishing good brand in the market. Continue reading →

3 Common Misconceptions about Sales Leads

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During lean moths especially from October to December, sales leads are rather a piece of gold dust in the middle of mining. Sales leads during these months are rare found because business owners are preparing their operation, rather than their marketing plan, in the holiday season. Consumers are also busy preparing consecutive holidays and celebration, and winter break deteriorate the ability of business to take partnership with other clients due to the expenses of winter being brought in. Continue reading →

Where Positive Leads are and How to Get It

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In B2B marketing, lead generation is a tough job for someone who is looking for a positive prospect who took the bait. This is like finding a needle on a bunch of haystack with only a piece of magnet. Digital marketers have gone through different medium to obtain the right people and their contact. The dilemma of most online researcher is where to look and where to start? Continue reading →

When Inaccurate Data invades your Records

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B2B marketing most precious too is their database, in which records of raw and qualified clients are stored. This record holds the bread and butter of the business. Without this, the business would fall down and immediately succumb in oblivion. Data analysts are the ones who basically manage this tough records and safe keep it from inaccurate information as much as possible. The work is tough, according to most of these analyst which by the way one of our It personnel will be resigning this week. Continue reading →

Lead Generators Need Only Follow the Number Trail

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First things first. The people who do your marketing analytics, painstakingly measure the data, and transform them into solid reports are to be recommended. They are an indispensable part of any marketing effort whether it’s SEO, web advertising, or the stats from your attendance at the last tradeshow.

These are the people who do a fair share of complicated work that leave your generators doing only the most important next step: Following the number trail.

Continue reading →